This paper analyzes the understanding, production and accumulation mechanism of trust research in online electronic transaction community, and introduces a mathematical framework to define trust.

本文对在线电子交易社团中的信任理解、产生和积累机制研究进行了综合分析，引入了描述在线电子交易社团信任的数学框架。

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The transaction cost is much lower for both parties, us and the customer, which accelerates adoption. That is a huge benefit for us and the user community.

我们和顾客双方的交易成本都降低很多，这也加速了顾客的接受过程，对我们和用户社区都是巨大的利益。

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The traditional theories probed into the middle organization between the firm according to the theories of the transaction cost economics and the work-dividing of community.

传统的理论从经济学中关于市场分工、交易成本的角度探讨了介于企业与市场之间的中间性组织——企业网络存在的缘由；

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Before co-founding Gusta Chamberlain and her partner Chris Collins were ground-floor employees at Airbnb, which will undoubtedly serve them well as they navigate the intricacies of managing both the community and transaction logistics.

FORBES: Former Airbnb Employees Launch Supper Club Discovery & Reservation Platform Gusta

Although Steven naturally preferred not to bring other competitor VC firms into the transaction, he wanted to find a way for the local Kansas City community to be involved in Aratana.

FORBES: Changing the Face of Angel Investing