Trailer: An offensive player who trails on a fast break but often is in good position to score after the first wave of defenders goes by.

拖手(trailer)：进攻队员拖住第一个快攻，但是经常是在第一轮防守过后以好位置投球得分。

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From July 23, before the trailer went live, to August 16, the day the first episode screened, Buzz score among Facebook users rose by 5.7 for Toshiba and 9.2 for Intel.

FORBES: An Alternative Campaign: Intel and Toshiba's Social Film Project

After the first episode, Buzz score actually dropped among Facebook users for Intel, although this occurred after a significant perception peak following the trailer.

FORBES: An Alternative Campaign: Intel and Toshiba's Social Film Project