All 27 EU states are stolidly opposed to the changes (though many of its network providers aren't), some of which were leaked from a draft Russian document proposing more control over traffic entering its networks.
China's biggest internet firm, Sina Corp, warned earlier this year in a public document that such a move would "severely reduce" traffic to its hugely-successful micro-blogging site Weibo, China's equivalent to Twitter with more than 300 million users.