Ensure that you have a back-end conversion goal set up and the right analytics in place so that you can track which AD position is actually resulting in the most conversions.

要设定转换率目标，并进行正确的分析，以便追踪哪个广告位置真正能产生最大的转换。

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With the software, companies can do things like track website conversions and ticket backlogs, as well as engage in what-if analysis.

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