Carter has found that the social component helps students stay on track with their goals.

CNN: Pairing up to take the pain out of college search

Traditionally, a baseball or football team has only been able to track its ticket buyers--an important component of knowing the demographics of its customers--based on primary sales.

FORBES: Magazine Article

The fund simply aims to track the return of a market benchmark by buying and holding the component stocks.

WSJ: Vanguard Total Stock Market Index Fund