Studios are also relying more on blockbuster movies that maximize the theater experience-and the revenues they earn from toys and comic books.

制片厂也越来越依赖轰动的电影，使影院体验以及从玩具和连环漫画书中赚取的利润最大化。

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A set of escalators bring to the great span of the bookstore, reaching over an intermediate floor, which houses toys and comic books – the so-called Geek space.

一部自动扶梯通向书店的中间楼层，这里摆放了玩具和连环漫画书，被称为“极客空间”。

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In 2003 it helped toymaker Mattel coordinate stories for the 35th anniversary of its Hot Wheels cars across comic books, cartoons, games and toys.

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Time Warner can take a brand say, Batman from a comic and turn it into a movie, a television series, books, clothes, toys, with each of those outlets both generating revenue and promoting the brand.

ECONOMIST: The net gets real | The