In 2004, it was a finalist in both categories, with its slick XLR roadster and SRX suv-looking crossover, but the Toyota Prius and Ford F-150 were the winners.
It's putting its Toyota Tundra up against the Chevrolet Silverado, Ford F-150 and Dodge Ram in the 25-race series kicked off in February at Daytona International Speedway.