From the 360-degree observation deck on the 72nd floor of the Shard, the tallest building in Western Europe at 310m, London opens up like a pop-up book and the landmarks of St Paul's Cathedral, the Houses of Parliament and Tower Bridge look toy-town tiny.

BBC: Sky high at London��s Shard

They were bombarded with orders from small toy and gift shops and landed their first big account with Tower Records, the now defunct music chain.

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