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The flagship center, located on Maoming Road in Shanghai, China, has seven theme rooms: Snow White, Lion King, Cars, Peter Pan, Tinker Bell, Winnie The Pooh and Toy Story.
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ZeptoLab began preparing for the next phase of the launch around October, when several of its developers started building an online version of the new game for the Burger King campaign, in which the fast-food chain would give away Om Nom toy with its kids' meals, along with a code allowing the user to play an online version of the game.
WSJ: Costs Mount for Mobile-Game Launches
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In March, Burger King kicked off its "Cut the Rope: Time Travel" promotion, delivering a toy Om Nom in 17 million kids' meals.
WSJ: Costs Mount for Mobile-Game Launches