Through a professor mentor, he landed a job as a toy designer and went on to greater success.

通过一个教授导师，他开始做一份玩具设计师的工作，之后获得了更大的成功。

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Ma Xiao Tiao was born jumping and inspired his father, a toy designer, to make a jumping doll that became a sensation all over the world.

马小跳生下来就会跳，他父亲作为一个优秀的玩具设计师，从儿子的这一跳受到启发，设计出了风靡全球的“跳跳娃”。

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When the blueprints for a new toy, or a designer shoe, escape onto the internet, the chances that the owner of the IP will lose out are greater.

当一个新的玩具蓝图，鞋子新款式，泄漏到因特网，知识产权的所有者失掉版权的机会就非常大。

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Based in Hong Kong, he studied mechanical engineering at Carnegie Mellon University and has worked as a toy designer.

CNN: Seeking a market for cheap 3-D printers

The project began in the summer of 2010, when Rodrigo Corral, a book designer who has created covers for Junot Diaz, Jeffrey Eugenides and Jay-Z, began to toy with the idea of a visual novel that used images, rather than words, to tell the story.

WSJ: Enhanced E-Books: Blowing Up the Book