The master plan ning of township and village tourism development has much commonness as average tourism plans but it must extrude feature and can be operated.
乡镇旅游总体规划具有旅游规划的一般通性，但更要突出自身的特色，具备可操作性；
The negative externality of tourism consumption results from the publicity of tourism production, unreasonable development plan, the low quality of tourists and tourism employees.
旅游消费活动的外部不经济性源于旅游产品的公共物品属性、旅游开发规划的不合理、旅游者及旅游从业人员素质较低等原因。
Tourist motivation is tourist behavior creation, implement of source motive, to tourists' behavior, destination tour plan, tourism development, tourism image etc.
旅游动机是旅游者旅游行为产生、实施的源动力，对旅游者旅游行为、旅游地旅游策划、旅游开发、旅游形象等有重要的影响。
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