What it is, instead, is an evolutionary step towards Xbox and touch devices that the company may hope to offset the slow decline of its enterprise fortunes.

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While there are several peripherals that add keyboards and joysticks to smartphones, Sensus goes one step further by adding touch input to a device's entire outer surface.

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The ability to stay consistently on message, execute flawlessly from one point of touch to the next, is the second critical step to brand success.

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