The 35 Hotspots that we have identified have by far the highest levels of extinction risk, and they are the places where we will most likely see totalecosystem collapse if appropriate measures are not taken.
The challenge is to master the total media ecosystem and use it to best position their brands in this new world of free discourse and connected consumers.
Even though departments of athletics are organized and managed as stand-alone departments, they are deeply embedded within the total university ecosystem and almost always overseen by the trustees, chancellors and presidents.