Sellers can try either to increase total customer value or to decrease total customer cost.

销售者应该在努力增加顾客总价值的同时减少顾客总成本。

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Customer delivered value is the difference between total customer value and total customer cost.

顾客让渡价值是指顾客总价值与顾客总成本之差。

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Customers delivered value is defined as the difference between total customer value and total customer cost.

顾客让渡价值是顾客总价值与顾客总成本之差。

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By customer value propositions, I mean the total sum of benefits the customer receives from buying a product.

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