The spots run 90 seconds--30 seconds more than the ones Pfizer ran for just four months last year--and hew to the same narrative as the old one, using a race between a tortoiseand a Belgian hare to dramatize the fact that quitting smoking that favors the slow and steady--and that Chantix can help.
One such study, conducted by Sarah Werning of the University of California, Berkeley, and her colleagues, is reminiscent of Aesop's fable about thehareandthe tortoise with dinosaurs playing the role of the cocky lagomorph and crocodiles that of the slow but steady chelonian.