The day for the race came, and the Tortoise and Hare started together.

到了比赛那天，乌龟和野兔在一起，准备比赛。

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Mr. Tortoise and Mr. Hare are having a race.

乌龟先生和野兔先生正在赛跑。

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"This is much like 'The Hare and the Tortoise', the faster, but not the winner," thought Lizzy, who, though proud, had enough feeling to take a lesson: The quick, proud may have the start, but the quiet, steady may do more in the end.

“这就像是《龟兔赛跑》，跑得更快的不是赢家。”丽兹心里这样想着，她虽然觉得很骄傲，但也感到自己收获了教训：跑得快、骄傲的人也许赢得起点，但安静、稳重的人最终会做得更多。

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It turns out the moral from the fable of the tortoise and the hare holds true in investing, slow and steady wins the race.

FORBES: Stock Winners For The Long Haul: The Tortoise Beats The Hare

By the time the first Chantix TV ads featuring a tortoise and a hare aired this September, the drug was already a bona fide hit.

FORBES: Magazine Article

The spots run 90 seconds--30 seconds more than the ones Pfizer ran for just four months last year--and hew to the same narrative as the old one, using a race between a tortoise and a Belgian hare to dramatize the fact that quitting smoking that favors the slow and steady--and that Chantix can help.

FORBES: Magazine Article