The Pearl squished the keyboard and split the keys, the Storm went with a touchscreen that was also a giant button and the Torch opted for a sliding mechanism that was old hat for most other manufacturers.
Virtually every morning, it seems, image-makers in the gainful employ of opposition leader Tony Abbott and Prime Minister Julia Gillard conjure up some kind of unimaginative photo-opportunity, where their leaders appear brandishing a blow-torch, a spade, a butcher's knife, an on-button or some kind of piece of light industrial machinery.