Mr Prodi now wants to pile on more topics, such as his plan to win new powers for the parliament.

ECONOMIST: Prodi��s new team

Advisers who have a plan for the topics they want to discuss and what format they will discuss them in (whether it's Twitter, podcasts or video) are better positioned to develop their credibility and their overall marketing strategy.

WSJ: Using Twitter to Promote Practice, Win Clients

She also covers how to track and plan your spending- topics that may be unpopular, as I well know from my years of working with people.

FORBES: Financial Recovery: Developing a Healthy Relationship With Money