It would be foolish of us as a culture to miss the pain the Dr. Pepper soft drink is meant to alleviate during an era where traditionally male jobs are disappearing (construction, manufacturing) and there is increasing competition for knowledge work from women, as well as a general feminization of the culture (a topic too big to talk about in a comment).
When I met him, Quijada was preparing to deliver a talk on the topic of phonoaesthetics, that hard-to-pin-down quality which gives a language its personality and makes even the most argumentative Italian sound operatic, the most romantic German sound angry, and Yankee English sound like a honking horn.
