Rounding out the top 5 smart connected device vendors in 2012 was Lenovo at number 3 with 6.5% share.

ENGADGET: IDC: connected device shipments up 29.1 percent in 2012, smartphones and tablets rule

While Samsung and Apple each claimed crowns in specific gadget divisions, Sammy came out on top with smart connected devices in 2012 as a whole (and in Q4) thanks to a 20.8 percent marketshare, beating Cupertino by 2.6 percent.

ENGADGET

The new Smart ad shows a giant SUV, which appears to be perched on top of a Smart car.

FORBES: New TV Ads Should Raise Awareness For Smart Cars