The financial industry in Japan has reached a new strategic phase. There has been a shift from the pursuit of a "bottom line" strategy to increase profit, which has been pursued since the 1990s, to a "top line growth" strategy aiming for growth that provides a sustainable profit increase.
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top-line growth 顶线增长 ; 顶线增添
We are the elite business athletes who companies count on to drive top line growth.
我们是商界精英，公司的销售额成长也要靠我们的冲锋陷阵。
With so much top line growth hitting the books they stop monitoring invoices and expense reports.
因为收入丰厚，他们也就不再管控支出报告了。
Instead their primary focus is on driving top-line and market-share growth, says Steven Thomas, a mergers expert at UBS, an investment bank.
瑞银ubs的一位并购专家Steven Thomas说他们总是把重点放在推动市场热点和扩大市场占有率上。
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