Designed for a top-quality high-definition videoconferencing experience, the OpenTablet 10 features a front-facing 720p camera, wide band stereo speakers with a connector for external speakers or headset hookup, a digital MEMS microphone, and HDMI port for 1080p output to an external HD display.
If it is true that Apple products are bought for the brand name (something I think entirely uncontroversial) then by definition they are restricting themselves to that top portion of the marketplace.