Those close to Romney say that's exactly the type of scrappy, quick-witted response in defense of his boss that makes Fehrnstrom, a top-level adviser, such an asset to the campaign.
"EE's decision to offer both a relatively lower-priced tariff at the entry level and a plan with more data at the top end is clearly in response to customer feedback, " said Matthew Howett, an analyst with research firm Ovum.