"China's response depends on how secure it feels," said Tom Doctoroff, greater China chief executive with J. Walter Thompson advertising.

“中国的反应取决于其安全性如何感觉，说：”汤姆·穆托姆博，大中华区行政总裁j。沃尔特·汤普森广告。

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Tom Doctoroff, head of advertising giant J.

FORBES: What Chinese Consumers Want

That makes the cost of reaching a consumer in China higher than in many Western countries, although the potential rewards are much lower since most Chinese are so much poorer, says Tom Doctoroff, the boss of JWT, an advertising firm.

ECONOMIST: Selling foreign goods in China