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According to the same study, efforts to reduce consumption should focus on improving consumer awareness and behaviour.

同一项研究表明，要减少消费，需要聚焦于提高消费者的意识和改善消费行为。

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We must also make all possible efforts to reduce consumption.

我们还必须尽一切可能减少消耗。

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Beijing has refused to agree to cap its overall growth in its consumption of fossil fuels or reduce its emissions of carbon dioxide and other greenhouse gases.

VOA: standard.2010.08.03

The Water Standard will require firms to measure water use and demonstrate efforts taken to reduce consumption.

BBC: Carbon Trust launches scheme to tackle water waste

And, rising interest rates are usually an incentive to reduce consumption in favor of saving and investing.

FORBES: Mark Twain And China's Economic Growth: Something In Common

As a result, the government is encouraging people to reduce consumption, and put excess water to better use.

CNN: Man-made desert lake: Ecological paradise or disaster?