Previous research has shown that if you want to persuade someone to do something, you should also speak in their right ear.

之前的研究表明，如果你想说服别人去做什么事情，最好也对着他的右耳说。

youdao

Tomorrow you want to persuade someone to do something, before you have not yet open, might as well to be asked: how can I make him want to do it?

明天你要劝说某人去做某件事，在你尚未开口前，不妨自己先问：我如何能使他要做这件事？

youdao

To me selling is really the telling of a story with the intent to persuade someone to do something.

FORBES: Selling Is Not A Four-Letter Word

In any situation that calls for you to persuade, convince or manage someone or a group of people to do something, the ability to tell a purposeful story will be your secret sauce.

FORBES: BOOK REVIEW: Tell to Win by Peter Guber