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For those unused to the arcana of financial language this is the big document which each year attempts to describe the company.
FORBES: Links 1 Nov: What Does Apple's 10-K Filing Tell Us?
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Last month the company announced changes that are meant to improve its internal privacy and security practices, including enhancing training for employees on information-security awareness and requiring every engineering project leader to maintain a "privacy design document for each initiative they are working on, " Mr. Eustace said in the post.
WSJ: FCC Investigating Google Data Collection
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As we left it, CRM eventually went from enabling a team of people across a company to document, interact and share their knowledge about each customer, to essentially favor data collection about customers to find common cross-customer issues and forecast planning.
FORBES: Bringing back the 'R' in Customer Relationship Management