Those digital assets will also create a "context" around you that will make it possible for your devices to know and recognize your preferences and needs, so that when you go tobuya new mobilephone or PC, everything you need to get up and running will be instantly on tap.
In July a bid by Reliance Communications, run by Anil Ambani, tobuya South African mobile-phone company was thwarted by Mukesh Ambani, the boss of Reliance Industries.