If a company wants to obtain sustainable competitive advantage, it should be market and customer oriented, and creates more superior customer value than competitors.

而企业若想获取持续的竞争优势，就应该以市场和客户为导向，持续地创造出比竞争者更优异的客户价值。

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We seek to be customer-driven. We want to partner with suppliers. We are moving from a manufacturing economy to a value-added, service-oriented economy.

我们寻求可户的需求，想和我们的供应商成为伙伴，我们从一个生产型经济转化成一个有增加价值的，和服务性的经济。

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"When you really analyze it, you don't want the creative person to be more customer-oriented, " Austin says.

CNN: Learning to manage creatively

For instance, companies are moving away from large functional departments where workers perform uniform tasks, and towards smaller, customer-oriented teams, where people frequently cover for each other and need to be able to perform many different tasks.

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