While common sense shows us many good strategies to avoid decision fatigue, I really would not have guessed that a milkshake or candy bar could act as a kind of band-aid to deal with it once it sets in.

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The report also notes that those who chose to reply might have been biased towards reporting higher levels of fatigue in order to avoid the potential threat of new, more relaxed regulations.

BBC: One in five pilots 'suffers cockpit fatigue'

Avoid deal fatigue by continuing to improve targeting and personalization.

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