When asked to make simple perceptual decisions such as matching a shape to its rotated image, for example, people often choose a definitively wrong answer if they see others doing the same.

例如，人们在被要求做出简单的感知决定，比如将一个形状与旋转后的图像进行匹配时，如果看到其他人做了一个绝对错误的选择，他们常常会跟着选错。

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When asking yourself how quickly you need to achieve a quality rank, and the answer is "NOW!" then stop doing keyword research for SEO and start building out lists for a great PPC campaign.

如果你问自己希望多快能够获得一个比较令人满意的排名，而回答是“现在！”那么，让我们停止做SEO的关键字研究转而开始建立一个伟大的PPC活动列表。

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For many people, a text or mobile Facebook message is seen as less intrusive than a phone call, which asks the recipient to interrupt what they're doing and answer.

对于许多人而言，一个文本短信或是一个手机脸书信息相比于一通电话而言对你手头上的事打扰的程度更小，因为一通电话使接收者必须打断正在做的事来回答。

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This time last year I wrote an article for Advertising Age titled Return on Integrity Is the New Bottom Line for Marketers, that set out to answer a fundamental question about corporate social responsibility: What is doing the right thing really worth?

FORBES: What's Your Return on Integrity?

For those who just love doing the start-up tango, the answer may be to avoid the whole transition itself by taking profit off the table early and moving on to the next insanely great idea they may have.

FORBES: Success Launching a Tech Company Can Bring Happiness, But Not Always