While SuccessFactors and Taleo (Nasdaq:TLEO) have done a bang-up job for enterprise HCM, Flip sees an even bigger opportunity for small- and medium-sized businesses.
And it uses a cloud approach, which has been a key driver for the software industry as seen with companies like Salesforce.com (NYSE:CRM), Taleo (Nasdaq:TLEO) and NetSuite (NYSE:N).