The lesson of these experiments is not that people are shortsighted or shallow but that their preferences aren't consistent over time.
这些实验告诉我们的不是人类如何目光短浅或者肤浅,而是他们的偏好不在时间中保持一致。
Personalization and customization are forms of co-creation because they require the site user to invest some time to report their preferences for the type of service they'll receive.
个性化与客户专用化,都是共同创造的形式,因为他们需要网站用户投入一些时间,汇报他们对所接收服务类型的喜好。
As the researchers suspected, women and men with the same levels of testosterone generally switched at the same time, demonstrating similar risk preferences.
与研究者预计的情况相同,具有同等睾酮水平的男性和女性的转换点是一样的,这显示他们具有相同的风险偏好。
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