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The company culture must switch from these pointing-time innovations to continuous pipeline of innovations from everywhere and everyone.

公司的文化必须从这些定点创新转变为无处不在且人人参与其中的持续创新。

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But basically, we spend a lot of time and money and resources coming up with incredible innovations. We don't like it when someone else takes those.

但根本问题在于，我们花费了大量的时间、财力和资源才获得这些富有创意的专利，别人却不劳而获，我们对这一点非常不满。

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That would be a huge mistake because, paradoxically, a recession can be a fantastic time to launch innovations.

ECONOMIST: Managing in the downturn

At the same time, these innovations, if leveraged correctly, can generate cost savings, while improving or creating new products or services and marketing potential.

WSJ: The Experts: What Is the No. 1 Technology Issue Facing Companies Today?

Mr Renato says the two generations must keep talking during the succession process to ensure that traditions are kept, at the same time as any innovations are introduced.

BBC: Brazilian family firms reveal tips for success