Every time the elevator halted and the door opened I held my breath, afraid the person joining me on the ride had seen the screwup and would ply me with questions.

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But one gets the sense that he spends a lot of time in the elevator, starting many days in the new digital photo studio in the basement and then moving upstairs to sample production rooms and then the showrooms, which are divided by brand, gender and vibe.

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An elevator pitch is so named because it is delivered in the time span of a hypothetical elevator trip.

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