At one time, brand was a kind of asset, a kind of immaterial asset that could create value and had its own value.

同时，品牌也是一种资产，是一种能够产生价值，并且自己也具有价值的无形资产。

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The youth have a wonderful time, brand — new life and promising future.

青年人拥有青春的美好时光、崭新的生活和美好的未来。

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One requirement, as my colleague John Sviokla argues at his HBR blog, is that firms must develop real-time brand management capabilities.

FORBES: Businesses Need to Look Good Naked

Experiential currency increases every time the brand promise is actualized.

FORBES: 4 Steps To Building An Enduring Brand: Lessons From Hermes

Among other things, the turn of events has removed a huge competitive advantage for Ford at just the time the brand could use one, in view of its struggles to continue to grow and hold on to hard-won market share.

FORBES: Ford Is Cut Up By Cutting Edge Of Car-Infotainment Technology