The radical purpose of brand communication is not to pursue momentary success, but to rely on developing brands with time-honoured.

做品牌传播，根本目的不在于使品牌达到瞬间的辉煌，而在于塑造经久不衰的长寿品牌。

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This hypothesis has the consumer rejecting the last decade's trend towards brand-induced uniformity and techno-production in favour of those time-honoured values of authenticity and individuality.

ECONOMIST: Fur and fashion