While we expect Pepsi Gross Profit Margin to remain flat over the Trefis forecast period, Trefis members expect the driver to trend below the Trefis forecast till 2012, and then trend above until 2016.
And given that there probably won't be any further set-piece economic announcements until next year's Autumn Statement, disquiet probably won't surface till then - and of course it may never do so, if the chancellor can demonstrate unequivocal progress.