By then Biki and his flamboyant older brother, Tilak Raj (Tikki), were part of the business--Biki, mostly in the design of hotels, Tikki, a playboy, in sundry operations.
She points out that even global brands such as Starbucks, which recently opened its first branches in India, have had to adapt for Indian customers, serving up a tikka panini, while McDonald's offers a McAloo Tikki burger.