In October, he sold off a controlling stake in his flour milling company to Tiger Brands of South Africa.

FORBES: Aliko Dangote

In Kenya, Interconsumer Brands is rivalled only by Tiger Haco Industries, a leading manufacturer of body lotions, hair products, ballpoint pens and food products.

FORBES: Kenyan Entrepreneur Stands To Make Millions After Sale To L'Oreal

Nike, Apple and even sneakerhead brand Onitsuka Tiger feel like age old next gen challenger brands with the right ethos deep in their souls.

FORBES: The Next Generation Challenger Challenges the Establishment Brand