For as we talk about it breaking up people are moving their money out of the southern countries likely to leave it (and thus shrinking the local money supply) and this very action makes it more likely that the euro will break up.
Thus when Viacom licenses Rugrats toothpaste and Rugrats macaroni cheese, it both makesmoney and promotes the direct-to-video movie launched last year and the full-blown animation feature due out later this year.