Throughout my ad sales career, there was one inescapable constant: I sold 75% of my ad inventory at or near the published rates, and the remaining 25% at a sizable discount.

FORBES: In Brave New World of Ad Sales, It's About Deep Audience Learning

And throughout all of this the gulf carriers continue doing ad hoc deals where necessary (Emirates talking to American, for instance) and re-writing the rules.

CNN: Airlines of the gulf: Shaking up the skies

The ad, which began running Tuesday, will air throughout the holiday season.

CNN: White House releases Thanksgiving public service ad