As mobile technologies such as the iPad, PlayBook and Smartphones slowly become the norm for internet usage, it will be all the more important to engage the audience throughthesetechnologies.
Picard and her colleague Rana el Kaliouby are commercializing thesetechnologiesthrough a company called Affectiva, which might revolutionize market research by unobtrusively measuring facial expressions, skin conductance and heart rate in subjects responding to new products.
Again, we are experiencing a revolution in production in the United States through horizontal drilling, fracking, and these newer technologies, and they are able to capitalize on that wonderfully because of their domestic crude oil footprint.