"The Chinese film industry is growing 30 to 40 percent a year," he says. "Maybe through these Chinese films the world can slowly understand China better."

他说：“中国的电影产业每年增长30%到40%，世界或许可以通过这些中国影片更好地了解中国。”

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"Through all of these films what she has worked for and fought for is the love that she has for herself and for Shrek, her family and friends.

VOA: standard.2010.05.27

So these kind of films do pay off after they break through.

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Tantalising but outrageous attempts to glamorise smoking through billboards and films may largely be a thing of the past, but these days the industry uses subtler tactics to burnish its image as a business that, despite everything, cares about its consumers.

ECONOMIST: Smoking, governments and health: A wisp of public-spiritedness | The