Compared with five years ago, three of five firms had moved to spend more of their advertising budget on such nonmedia alternatives as trade shows, point-of-purchase displays, and publicity.

同五年前相比，有五分之三的公司开始在广告预算中增加对非媒体手段的投入，如交易展销、买点展示和宣传。

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A survey by CTIA, a trade group, shows that the average length of a mobile call has dropped from just over three minutes to one minute and 40 seconds since mid-2007.

一家交易公司CTIA的调查显示，移动电话的平均通话时间自2007年年中开始，就从略超过3分钟下降到1分40秒。

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