Most problematic, though, the Fire does not have anything like the polish or speed of an iPad.

FORBES: Will Kindle Fire Burn Apple?

It will certainly be the case, though, that the Kindle Fire -- also expected to be a hot seller -- will be an important addition to the number moving forward.

ENGADGET: Switched On: Android's tablet traversal

Amazon's colour tablet, which has been out for a year and selling very well in the US, has been slow to arrive in the UK, though we are now getting the Fire HD.

BBC: Bezos and the future of books