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This rests on the notion that there is a fixed ceiling for output, rising over time, so any shortfall against potential is a permanent loss.
ECONOMIST: Should we learn to love recessions?
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The responsibility for this rests with the brands that need to educate and moreover emotionally inspire folks to desire and love, eat and share yogurt in new and exciting ways.
FORBES: The Yogurt Wars
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Some of this rests on the Deus Ex delay, but much of it also comes from the massive failure of the bug-ridden Final Fantasy XIV, an MMO that flopped spectacularly, its broken, unfinished gameplay angering both critics and devoted fans alike.
FORBES: Square Enix Delays Deus Ex, Cuts Net Profit Forecast by 90%