For 95 years, this motto has served as the underlying motif of our efforts to carry out humanitarian service, promote high ethical standards, and work for international understanding and peace.

95年来，这个座右铭一直是我们推动人道服务、提倡崇高道德标准、以及为国际了解与和平努力时的内在动机。

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Please follow this motto.

请遵守这个座右铭。

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But fairness is the basis of this motto.

但是公平却是这一格言的基础。

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In the business world no other company has lived up to this motto more consistently than Apple.

FORBES: Apple TV: Why This One Feature Will Crush The Competition

As we touched on earlier, Skullcandy's been using this as a motto to highlight its focus on better audio quality -- and not just making fashionable headgear.

ENGADGET: Skullcandy unveils Navigator on-ear headphones, we take a first listen to the Aviator's petite 'sibling'

And the motto for this effort is very simple.

WHITEHOUSE: The White House