Three other big brands—Nestle, Guangdong-based Jianlibao and Lipton—have just entered the market this year.

另外三个大品牌——雀巢、广东健力宝和立顿——今年刚刚进入这个市场。

youdao

Most big corporations struggle to build a single strong global brand - just look at Vodafone - so the challenge of managing multiple brands in this sector is almost inconceivable.

多数的大公司为了打造一个强有力的全球品牌而竭尽全力——看看Vodafone就知道——对于这个领域来说，多品牌经营的难度之大简直无法想象。

youdao

With much of the world expected to remain in recession this year, big consumer brands are pinning their hopes on China's billion customers to prop up sales amid the global downturn.

由于今年全球多数地区预计仍将处于衰退之中，各大消费品牌正将希望寄托在中国十亿消费者身上，指望他们在全球衰退期间能够提振自家的销售。

youdao

The big brands love this model and see location-based check-ins and gaming as a way to extend a brand from your screen to wherever you happen to be in real life.

FORBES: Waldo Envy: The Newest Sharing Syndrome

And while so much of Indian creative is tailor-made for the Indian market and almost nowhere else, what inspires me is that much of this is inventive work for big, global brands.

FORBES: A Passage To India: A BRICS Creative Journey

Whether or not that strategy worked and retailers are getting some support from brands, this holiday season will see big retailers fighting back against showrooming.

FORBES: Connect