Along the way, Winchester pauses every thirdparagraph or so to delve into some topic that is not, at first glance, relevant to his story: Lloyd's of London, for instance, or the Reuters news agency, or Dutch colonial policy in Java, or the biological theories of Alfred Russel Wallace.
Starting from what you do know from third party research, can you write down another paragraph or two listing important things you want to know about your prospective customers?
